Viive has been the manager and founder of Alfa-Omega Communications since 2002. She has also been an advisor to the Minister of Foreign Trade and Information Technology, worked for international PR agency Hill & Knowlton and as a Director of the Estonian Language Strategy Center. She has a Master of Arts degree from the University of Nebraska-Lincoln, USA and also MA in Industrial Design from the Tallinn Art University. Viive is the president of Masters’ Club, the president of the Tallinn International Rotary Club and has been for years a member of the Council in Tallinn Technology and Science Center. Viive has Kentucky Colonel and Honorary Nebraska Citizen title.